History and Futures
Interview with George Lee & Jonathan Collie explained how their joint venture of ‘The age of no retirement’ and ‘The Common Room’ had changed their way of thinking by using the ‘Double Diamond’ process to make a success in their business. The process is heavily influenced by collaborative relationships from peers to the target audience to create conversations to understanding the reason behind a product or service that revolves around human-centred design. George points out that engaging with people provide wonderful insightful seeds of development that when creating a conversation with people don’t go straight to the point of what they want, but ask why they want it. This can lead to a more deep and understanding of a subject that can resolve the strongest solution to a project. The key with this is to really listen to people and discuss in more depth as in ‘why’ than ‘what’ they want in creating a solution. Allow yourself to be brave, fearless and open to change your own prejudices to help understand and influence your ideas through the process that can make a difference and prove yourself to be a good designer.
How great leaders inspires others.
This talk by Simon Sinek is a great inspiration for understanding a model that can lead the action in businesses across the globe. Simon points out a model on What, How and Why the consumer is attracted to products, services and public speeches that many businesses try to win their audience. In the golden circle that he describes Simon reverse the strategy to rather than ‘What’ a product or service can do for the consumer, but ‘Why’ they do it and ‘Why’ should the audience buy into it. He really explains how Apple, Martin Luther King, and The Wright Brothers used this model to inspire and speak about the passion they believe to achieve great things. This can be applied to anything and everything in what you believe is right and within a service you want to create that can help others.
This week was to develop the concept of my idea and progress with how this can be achieved for a service that provides the visual effectiveness that can help create this brand to campaign the issues with potholes. I truly got to understand my subject by thoroughly researching the effects that potholes have on drivers, why the local authorities aren’t doing enough to fix the problems in many places across the country and how much financial impact it costing on our roads and damages on peoples vehicles. There are requirements for local authorities that have restrictions for the job to be done urgently when it comes to filling these sinkholes and this is down to lengthy ongoing discussions with the public reporting the issue and getting a workforce to do the job. This isn’t always the same in every area in the country that all authorities aren’t quick to do the job, but there are many that do take a while to comply with an issue reported. The whole issue of filling in potholes on a yearly basis costs over £9 billion in 10 years to try and keep the roads up to scratch and it’s a lot of taxpayers money that goes into this but nothing gets done as urgent as it should do. The issue is becoming a lot worst as many public roads are being ignored and it’s also costing more people on damages to their vehicles as well knowing the tax money is not doing enough to get the job done quicker. 9 in 10 UK drivers affected by poor road conditions is what brought to mind is how we could create a service that is efficient, cost worthy and community-led to help the public and also local businesses to have safe roads in knowing the job is getting done properly.
ITV News reports on a journey from Hull to Blackpool investigating how serious potholes are and how much damage it costs the public. People that are not drivers are having an impact on where they live by the road,s which buses and lorries passing by are hitting the potholes where vibrations in the road are affecting their house to shake which they live in. This could have a long term effect with damaging to the house through these vibrations.
So it came to me that maybe we the public need to have a service that is in place for the community to work with rather than relying on the local authorities to fix the issues which can cut down the timing of fixing potholes and finding the financial aspect easier to get the job done. There could be an opportunity that neighbourhoods and local businesses can help with a platform that is crowdfunded to keep the roads safe. The money we put in can lead to creating better roads and placing jobs into a service that people can rely upon, knowing their own money is being used in the correct manner.
I believe there can be an agreement with the people and local businesses that can help provide the support for pothole fillers to work on the roads daily to provide new jobs and boost the economy if a platform was created with people sponsoring a pothole or service at a small cost between everyone to make a bigger pot that is well spent on our roads. There can be an initiative that local businesses, especially those with delivery services can contribute money into the scheme which can also lead to initiatives where maybe they get recognition through advertising on social platforms and products like Waze where their business can be advertised on their maps whilst drivers are passing through.
Firstly I explored the name of the scheme that I wanted to work with for the brand. It took my investigation in using terms that related to the issue of the project and wanted something that can stick and resonate with the people in a strong terminology in what the service is dealing with and help to provide.