Application and Interaction
Critical feedback plays a great part in the design process and receiving this from client and user is very critical. It is very important the timing of the feedback throughout the project as this can define the changes to be made within the time of any given project. Critical feedback can become personal if you allow it too and Torsten is correct in saying we need to relax on it and take a professional approach by questioning the feedback to get more answers from the crit. The positive side of the crit is that you might take a step back, which will allow you to take two steps forward by reflecting on the project to improve it so much better. We can learn from this and apply it to another project whenever a time comes on the process that is familiar with your experience. Matthew Jones’s approach is more different from others as the process of their projects is always involved in the client journey with the studio practice. He talks there isn’t much critical feedback as to when they are at a stage where it’s stagnated then the issue is solved as soon as possible with the client’s knowledge. This breaks down in a smoother transition through little steps at a time. This is very interesting and would be intrigued to know more about this process, to see if it is more beneficial for me as a designer as this is a collaborative approach which I feel would benefit me more. Overall I’m open to all types of feedback and in my experience, at times I really do feel I can rise above and challenge myself to improve what is spoken about ina critical discussion. Yes, I have at times taken it seriously, but I personally take this when things don’t get communicated very well and missed via the briefing or between others. So on reflection communication is very key and it is for me to explore that more than relying on others to bring it. I would completely question more things in critical feedback to help me discover what the issues are to complete the best possible outcomes.
Glug Events (2019) Made Thought.
This presentation on Colour Association in Design & the Worlds Favourite Colour, from Made Thought co-founder Paul Austin. I really found this talk fascinating with this project they collaborated with GF Smith for Colour Plan Paper as the research really drew me into the process they created. In my project I did my own research on a colour palette and watching this I’m just touching the surface through my research. This really has made me thought that my research should be pushed further by questioning my own technique and experiment. I’m very interested in the algorithms side of the research as it collates a lot of data that shows patterns that justify the results and develop the concept further beyond the original reason behind their work.
Glug Events (2018) Dixon Baxi.
Dixon Baxi is an agency I really admire and I had a great opportunity to talk with Aporva Baxi at a Glug event in Brighton (2019), as my previous creative director at the time is a good friend and had the opportunity to catch up for a drink. Their ethos and positive attitude are somewhat inspirational and love the way they look at approaching design through optimism and belief in creating great work with collaborative direction at the forefront of each project. Their energy and passion really show through in themselves and in their projects as they clearly choose the projects they really want to be involved in. Everything they do is about the narrative and creating the story of a brand to live and fulfill its potential for people to remember. They show this in their work and even in this presentation as everything comes together about their journey as Dixon Baxi.
Create work you’re proud of, work the way that suits you and avoid doing anything just for money.
The Sussex Colour Group
The University of Sussex
This project aims to provide new questions, approaches, data, and theory to the multidisciplinary field of colour category research. More broadly, the project addresses issues that are fundamental to understanding the complexity of the human mind, such as the interaction of language and thought, and how the brain categorises the visual world. In this project a statement that stood out for me reading through this was:
If people differ in how they talk about colour, does this lead them to actually ‘see’ colour differently from each other? These questions are interesting since the answers relate more broadly to fundamental issues such as how the human brain categorises visual information, how the mind develops, and the extent to which people’s visual experience differs.
This is clearly an experiment that can be conducted on how language and colour benefit those with learning difficulties. We know there is the option of colours that are referred to read well for people with Dyslexia and colours to avoid are mainly Green, Red & Pink as these can be different to be seen by those with colour blindness. It would be good research to conduct a broader survey on people’s perception of Dyslexia and bring more life to the colour palette that is universal to many people.
GF Smith Colour Plan Paper
This project by Made Thought is such a great insight into the theory of colour and has opened up so many possibilities in the theory of how colour is associated with our own environment and experiences. Such an interesting concept to look into for further research in my project and future projects as the design is about colour, type, and form. I’ll continue my interest hopefully with this and the website for GF Smith shows a load of data of the algorithms for the colour plan.
This was a week with great progress with my prototype as it allowed me to explore using some elements with getting the right colours, typography and layout of my design. Most of all is experimenting with the experience and function of the product to get to understand it more for any additional improvements or stripping anything back that isn’t really effective.