Studio & Entrepreneurship
The interview with Dan and Nara Parry from Tectonic gave an interesting discussion on how to work on ideas that can make a difference for a service or product through understanding the problem and the audience. They made it very clear how to choose a focus point on either the problem or audience at first to help understand the product or service you wish to persevere. Their methodology is created in a number of steps to get you to the end product but overall it’s focusing on community-centred design that brings experiences to life. Every stage of this journey is constantly challenging and asking the ‘Five Why’s is a significant part of the cycle to find the answer to any solution that they apply towards. This will help in finding a clear goal and revert back to your research in creating the possibilities in your problems for the audiences. Highlighting your problems is key and the utmost effective part of dealing with a solution for your audience. Dan and Nara suggested working with the smallest of ideas to your problems because they can become a bigger solution through trial and testing from a large part of the project. You also need high-level goals to help you achieve the best possibilities so you can then facilitate collaboration with the audience and the people you wish to work with. It is key to take the smallest problem and looking at the big possibilities that may result in the best outcome where you may need to pluck away at problems that may not work or problems you may not recognise in the first place. You will at one point deliver the idea that you are looking for through the voice of the audience where you share your ideas and prototypes for people to experience through developing and making.
Human-centered design sits at the intersection of empathy and creativity
IDEO.org showcase many tools to use for creating human-centred design solutions. They strive to work with the people they’re designing for to create good decisions in their making. To IDEO they see there are 3 phrases to human-centred design which are Inspiration, Ideation and Implementation that define the needs of the audience. This allows you to reveal endless possibilities in applying these areas of research to help towards your final goal through communicating with the community within service or product. This allows your ideas to be adopted and embraced through getting your ideas out there to the world, where you can mould a service or product on the demands of the audience when sharing prototype ideas.
Hello Monday are an agency that builds brands on their experiences by collaborating with their audience. They’re digital agencies that thrive around products, branding and experiences that truly bring out the best of brands. Their clientele range from start-up tech companies to Google, where they work their wonder on human-centred experiences to help brand and develop products and services. They base their brand on a positive start of bringing joyful collaboration to the table where they have a ‘Code of Honour’ that delivers endless possibilities to their practice which everyone can be part of their methodology in creating for the good of things.
Q Health Exchange
The Q Health Exchange is a £600,000 funding programme. Funded by the Health Foundation and NHS England and NHS Improvement, it offers Q members the chance to develop project ideas and submit bids for up to £30,000 of funding. This brings people from different medical backgrounds in the NHS to work on ideas that can help benefit the needs of patients and understanding areas of medical research. This incentive has great power in making a change in the health system and brings ideas together where they can be tested in workshops and other forms of products that can be passed around. So there are 30 teams that share their ideas to the Q community where then everyone can vote what ideas they wish are a success. This allows a forum of people talking about each other’s projects to share insight on improving the service or product. It brings collective wisdom that can make big ideas become possible to work along with challenges that affect our health system and make the excitement of improving peoples lives.
Moving on from choosing my topic from last weeks challenge I wanted to create workshops that can bring people with disabilities together that suffer from isolation and loneliness where people without disabilities can take part in the workshop to help build confidence through friendship circles. So I wanted to look at creating special events in the communities where a programme can help those with disabilities to break new friendship circles where team building and social gathering can help work on their confidence through breaking barriers that they may feel uncomfortable. This will be facilitated by the organisers to help run these events and help for advice in between groups and individuals. This will create a collaborative working together to help find strengths and weaknesses that may help one and another throughout the process.
The product I’ve developed is called Circle which is based around friendship circles where people will meet, gather and share ideas to create better chemistry and strong friendship groups to help each other on the journey to defeat loneliness. The individual will receive an invitation in a shape of a small box that has a friendship bracelet and QR code which you access the day before to show the location and what to bring with you for the event. The individual will follow the direction with their carers or guardian to the secret location where they will greet by a facilitator and their peers who will run the group session. The sessions may be to do with different activities from cooking to LEGO building where tasks can help build relationships and friendships which after will have a meal and get together to further people’s friendships and talk amongst each other about what they achieved on the day. This will be followed by sharing their experience through digital platforms like social media or a website that identifies the tasks they enjoyed on the day and be part of a network of people with similar backgrounds to their own.